Archives for June 2021

Wednesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman in a bathing suit and the tagline starts out with “There Is Nothing Like Rainier Beer,” which is a fine headline. But then it continues, somewhat awkwardly, I’d argue. “There Is Nothing Like Rainier Beer While at the Sea Shore on your Vacation.” That’s a pretty specific time when when there’s nothing else like their beer. I’m pretty sure that’s not the only time they want you to drink their beer.

Tuesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a man in an odd-looking beret holding a bottle of beer, apparently reciting this oath. “I Did, I Do, I Will Always Swear by Rainier for Refreshment after Recreation.”

Friday’s ad is for “Rainier Beer,” from 1917. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a chain and the text begins by quoting an old proverb. “A chain is no stronger than its weakest link.” And then mentions that “Every link in the process of brewing” and each one is labeled with a part of the brewing process.

Tuesday’s ad is for “Rainier Old German Lager,” from maybe the late 1910s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a billboard ad that looks to be from the mid-to-late 1910s, in the decade before Prohibition was enacted. At least that’s the era the ad appears to belong to, at least.

Monday’s ad is for “Rainier Old German Lager,” from 1933. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one ran shortly after prohibition ended and they’re advertising their “Old German Lager” as “a brew that reminds you of the old days,” which presumably means the days when beer was legal before it foolishly outlawed for thirteen years.