Brookston Beer Bulletin

Jay R. Brooks on Beer

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Archives for June 2021

Beer In Ads #3773: There Is Nothing Like Rainier Beer

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Wednesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman in a bathing suit and the tagline starts out with “There Is Nothing Like Rainier Beer,” which is a fine headline. But then it continues, somewhat awkwardly, I’d argue. “There Is Nothing Like Rainier Beer While at the Sea Shore on your Vacation.” That’s a pretty specific time when when there’s nothing else like their beer. I’m pretty sure that’s not the only time they want you to drink their beer.

Beer In Ads #3772: I Did, I Do, I Swear

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Tuesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a man in an odd-looking beret holding a bottle of beer, apparently reciting this oath. “I Did, I Do, I Will Always Swear by Rainier for Refreshment after Recreation.”

Beer In Ads #3771: Rainier After Exercise

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Monday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman golfing and has the text: “After Exercise there is nothing that will recuperate exhausted force more quickly than Rainier Beer.”

Beer In Ads #3769: How To Drink Rainier Beer After January 1st, 1916

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Saturday’s ad is for “Rainier Beer,” from 1916. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one announced Rainier’s moving of their facilities to San Francisco after Washington State enacted prohibition restrictions ahead of the national amendment and gives instructions on how to order Rainier beer after January 1, 1916.

Beer In Ads #3768: A Chain Is No Stronger Than Its Weakest Link

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Friday’s ad is for “Rainier Beer,” from 1917. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a chain and the text begins by quoting an old proverb. “A chain is no stronger than its weakest link.” And then mentions that “Every link in the process of brewing” and each one is labeled with a part of the brewing process.

Beer In Ads #3767: Prohibition Does Not Prevent You From Drinking Rainier

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Thursday’s ad is for “Rainier Beer,” from 1920. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is for their non-alcoholic beer with the tagline. “You cannot tell the difference.” I personally doubt that claim, but who knows? Probably the first beer I ever had was a can of a Near Beer my mother bought for me when I was in my early teens. You could tell the difference then, and you could tell the difference will every N/A beer I’ve had up until maybe five or so years ago when people finally figured out ways to create flavorful ones. But Rainier’s was apparently made using there “patented process of de-alcohlization,” adding it’s “fully fermented and aged.”

Beer In Ads #3766: All These Things Are True

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Wednesday’s ad is for “Rainier Beer,” from 1916. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one starts with the headline, “How Rainier Beer Benefits,” then goes on to detail the many health benefits of the beer. Midway there’s this terrific tagline. “All These Things Are True, Your Doctor Will Tell You So!”

Beer In Ads #3765: New Vigor & Strength In Every Drop

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Tuesday’s ad is for “Rainier Old German Lager,” from maybe the late 1910s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a billboard ad that looks to be from the mid-to-late 1910s, in the decade before Prohibition was enacted. At least that’s the era the ad appears to belong to, at least.

Beer In Ads #3764: With The Old-Time Flavor

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Monday’s ad is for “Rainier Old German Lager,” from 1933. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one ran shortly after prohibition ended and they’re advertising their “Old German Lager” as “a brew that reminds you of the old days,” which presumably means the days when beer was legal before it foolishly outlawed for thirteen years.