Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Archives for September 6, 2021

Beer In Ads #3840: Foster’s Lager Flag

September 6, 2021 By Jay Brooks

Monday’s ad is for “Foster’s Lager,” from the 1920s, possibly earlier. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle of Foster’s next to the Australian Flag, in this case the Red Ensign version, and above them the tagline: “Australia’s National Beverage.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Ellef Ringnes October 25, 2025
  • Beer Birthday: Chris Erickson October 25, 2025
  • Beer Birthday: Melissa Cole October 25, 2025
  • Historic Beer Birthday: John L. Hoerber October 24, 2025
  • Historic Beer Birthday: Antonie van Leeuwenhoek October 24, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.