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Archives for January 12, 2022

Beer In Ads #3968: Miss Rheingold 1942 By The Pool

January 12, 2022 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Rheingold Beer,” from 1942. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad features Miss Rheingold 1942, who was Nancy Drake. Unlike the first two, who were both actresses, I could almost no information about Nancy Drake, apart from that she was born in 1918 and died just last year, and was married for a very long time to someone named Phelps. In this ad, from August, she’s doing a Rheingold Beer photo shoot at a swimming pool, and afterwards she’s enjoying a beer with the crew.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Adolph Coors III

January 12, 2022 By Jay Brooks Leave a Comment

coors-orig
Today is also the birthday of Adolph Coors III (January 12, 1916-February 9, 1960). He was Chairman of the Board of Coors Brewing Co. and the grandson of founder Adolph Coors.

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Adolph Coors III in the late 1950s.
Adolph Coors III also has a short Wikipedia page:

Coors was born on January 12, 1916, the son of Alice May (née Kistler; 1885-1970) and Adolph Coors II. He attended Phillips Exeter Academy in New Hampshire. Like most of his family, including brother Joseph Coors, Adolph graduated from Cornell University, where he was president of the Quill and Dagger society and a member of The Kappa Alpha Society. Coors was also a semi-professional baseball player.

On February 9, 1960, while on his way to work, he was murdered at the age of 44 in a foiled kidnapping attempt by escaped murderer Joseph Corbett, Jr. in Colorado. In September, the remains of Coors were found by hunters in a remote area around Pikes Peak. The subject of an international manhunt, Corbett was captured in Vancouver, British Columbia in October of that year.

Coors-family-1952

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

coors-III-ski-hof
“Ad,” as he apparently was known, was “an avid skier” and “was inducted into the Colorado Ski and Snowboard Hall of Fame in 1998.”

Skiing was a passion to “Ad”, as he is affectionately known, grandson of the founder of Coors Brewing Company. “Ad was an avid, enthusiastic and inexhaustible skier”, his brother Bill Coors remembers. “He was involved not only in the sport of skiing itself but active in its development as a major Colorado industry and in the promotion of Colorado as Ski Country, USA.” He imparted his love of the sport to his friends and family. A highly polished skier, he took every opportunity away from the brewery to hit the slopes on family vacations. “He wanted to help those he really cared about to gain a taste of the sport he loved,” recalls Cecily Garnsey, Coors’ daughter. Ad was instrumental in developing modern skiing in Colorado. He channeled his love and his resources toward establishing quality ski resorts in Colorado. He helped to found the Aspen Ski Corporation in 1946, and served on the board of directors until his tragic death on February 9, 1960. He was present at the opening of Sun Valley, became one of the earliest members of the Arlberg Ski Club at Winter Park in 1938, and was becoming involved with the development of Vail at the time of his death. Ad also helped to establish ski racing in the state, by bringing the World Alpine Ski Championships to Aspen in 1950 (serving as Finance Chairman), the first time the event was held in the US. His daughter remembers, “He loved to ski. He loved Colorado. And he wanted to see a marriage of the two.” Ad was a skier for life, and he tirelessly contributed time, money and energy to help others understand and appreciate his love for the sport.

Filed Under: Birthdays Tagged With: Colorado, Coors, History

Historic Beer Birthday: Adolph Coors II

January 12, 2022 By Jay Brooks Leave a Comment

coors-orig
Today is the birthday of Adolph Coors II, who was born Adolph Herman Joseph Coors, Jr. (January 12, 1884-June 28, 1970). He was the second president of Coors Brewing Co. and the son of founder Adolph Coors.

Adolph Coors II has a short Wikipedia page:

Coors was a graduate of Cornell University, where he was a member of the Sphinx Head Society and the Beta Delta chapter of Beta Theta Pi. He became an accomplished chemist who worked in prominent positions in the family’s brewing and porcelain operations. He married Alice May Kistler (1885–1970) of Denver[3] on May 4, 1912, at the Kistler home by Rev. Van Arsdall. The couple had four children: Adolph Coors III (1915–1960) who was kidnapped and killed in 1960; William K. Coors (1916), Joseph Coors (1917–2003), and May Louise Coors (1923–2008).

Coors had his own brush with kidnapping in 1934. Paul Robert Lane, the former state Prohibition agent for Colorado, along with Clyde Culbertson, former investigator for the federal dry forces, along with two other men conspired to kidnap Adolph Jr. for a ransom of $50,000. The person delivering the money was to proceed to three different checkpoints to ensure no officers were tailing him and then split the money; Coors would be released somewhere around Colorado Springs. Denver police learned of the plot while working on an auto theft ring and Adolph Jr. volunteered to be kidnapped so the police could arrest the suspects. However, Lane was arrested on an auto theft charge and the conspiracy was foiled in advance.

Adolph Coors Jr. died in 1970 at the age of 86 years.

Coors-family-1952

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

coors-a-jr

A few years after his death in 1970, the Coors Foundation was established using “funds from the Adolph Coors, Jr. Trust. The foundation has awarded $135.3 million USD since 1975. It focuses its efforts generally within the state of Colorado. In 1993 it provided the endowment funds for the creation of the Castle Rock Foundation, which awards grants to causes throughout the United States.

Adolph-Coors-II-a
Adolph Coors II in 1933.

Filed Under: Birthdays Tagged With: Colorado, Coors, History

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