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You are here: Home / Beers / A Marketeer’s Take On Bud Light

A Marketeer’s Take On Bud Light

August 19, 2009 By Jay Brooks

bud-light
Thanks to Anat Baron from Beer Wars, who tweeted this. Laura Ries, one half of the father-daughter Ries & Ries marketing consultants, who together wrote The 22 Immutable Laws of Branding and four other books.

She wrote a piece on her far-too-cleverly named Ries’ Pieces blog about the Bud Light brand. It’s interesting to read the take of someone who knows marketing but not the beer industry’s peculiarities.

Filed Under: Beers, Editorial Tagged With: Advertising, Anheuser-Busch InBev, Light Beer, Marketing



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