Thursday’s ad is yet another one from the United States Brewers Foundation, this time from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on this one in particular. “Beer has a very special way of saying … ‘Have a good time.'” And check out the great advice in the inset box in the bottom right corner, telling people to keep the beer out of the sun. Somebody missed a great business opportunity to sell beer umbrellas to keep your beer in the shade while at the beach.
Those people were seriously overdressed for a beachside restaurant!