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You are here: Home / Art & Beer / Beer In Ads #1312: Mom’s Bean Suppers

Beer In Ads #1312: Mom’s Bean Suppers

September 13, 2014 By Jay Brooks


Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor “Sure could go for one of Mom’s bean suppers.”

USBF-1944-moms-bean-suppers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History



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