Sunday’s ad is for Reading Premium Beer, my hometown beer, from 1969. It’s an interesting package they’re selling, 16 oz. pint size bottles in a six pack, but notice they refer to them as “glass cans.” In the 1950s they adopted my favorite ad slogan of all-time: “The Friendly Beer for Modern People.” In this ad, they extend that by referring to their beer as “The Friendmaker.”
Reading this a day late, but I was talking to a friend today who lives in Sinking Spring, just W of Reading. He grew up on Long Island & mentioned a cheap beer called “Sunshine” that he drank as a teenager, which was made in Reading, I’ll be forwarding him this link – maybe Jay can check out Sunshine sometime down the road.