Wednesday’s ad is for Falstaff, from 1969. I’m not sure what the label looked like before the sixties ended, but the new one is what I remember, a logo and a short story. Notice in parenthesis at the bottom it states “(This family brews beer better),” a bold claim indeed. But then I have to ask, why focus on the new label first?
I remember Falstaff from my kid days in Fresno 1950-62. They were the Giants’ first radio beer sponsor, & had a plant in SF until some time in the 60’s. It was the beer most vendors carried (a few had Hamm’s/Burgie) All was bottled & poured into 16-oz paper cups, even at the concession stands; draft started taking over once grandstand vendors, starting in CA early 80’s, disappeared & non-refillables became the norm. When the Vet opened in 1972 (when I lived in MD & rode up for an NL game or 2), the beer vendors sold draft Schmidt’s in plastic cups covered w/plastic wrap (from uniced racks – pity those who got the last ones on a hot day). Also beer could be sold on Sunday, which wasn’t the case @ Connie Mack.
As for the label change – basically just font switches (the font below the emblem is the original) – I don’t think the message was any different.