Friday’s ad is for Ballantine Ale, from 1954. It’s a beautifully illustrated ad, done by Dorothy Monet, a well known advertising artist of the day. It depicts an elegant dinner party, made all the more “special” by serving Ballantine Ale, of course, on a silver tray. There’s some great ad copy, referring to is as a “sociable beverage” and that it has the “time-honored flavor of all” which contains the “lightness and liveliness Americans prefer in their brewed beverages.” I’m convinced.
Back then, it probably was – but when folks are dressed like that, I expect to see them drinking cocktials (probably martinis),