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You are here: Home / Art & Beer / Beer In Ads #1435: A Romantic Lunch

Beer In Ads #1435: A Romantic Lunch

January 14, 2015 By Jay Brooks


Wednesday’s ad is another one for Schlitz, from 1956. The beautiful illustration is by Haddon Sundblom, who’s most famous for his depiction of Santa Claus for Coca-Cola, which pretty much set the standard for how we think of him today, in red and white, not coincidentally Coke’s colors, too. In this ad, a young couple looks like they’re having a romantic lunch date, holding hands as the order. But while the young woman is staring longingly at her date, he’s eying the beer that;s just arrived at the table. There’s only one beer on the tray, so presumably it’s for him. I predict this relationship will fail, if she won’t join him for a beer.

schlitz-1956-sundblum

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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