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You are here: Home / Art & Beer / Beer In Ads #2399: What’s Your Horse Racing Triangle?

Beer In Ads #2399: What’s Your Horse Racing Triangle?

September 14, 2017 By Jay Brooks


Thursday’s ad is for Bass Ale, from the 1950s. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a horse race to determine which triangle is the best. Personally, I’m going to have to go with the bottle-conditioned beer, but I have a feeling they’re both good.

Bass-1950s-triangle-horse-racing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, History



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