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You are here: Home / Art & Beer / Beer In Ads #2411: For A Tall Drink — Order Bass

Beer In Ads #2411: For A Tall Drink — Order Bass

September 26, 2017 By Jay Brooks


Tuesday’s ad is for Bass Ale, from 1939. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, for the U.S. market, they’re depicting American businessmen having returned from a trip to England recommending they drink Bass Ale. Although actually, they said it like so: “For A Tall Drink — Order Bass.” That’s certainly an odd way of putting it. I didn’t think “tall” was a qualitative statement of beer, but I may start using it that way. “Hey, that was a really tall thing to say.”

Bass-1939-tall-order

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, History



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