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You are here: Home / Art & Beer / Beer In Ads #2425: The Final Touch

Beer In Ads #2425: The Final Touch

October 10, 2017 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”

Schlitz-1947-final-touch

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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