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You are here: Home / Art & Beer / Beer In Ads #2431: A Gem Of A Flavor

Beer In Ads #2431: A Gem Of A Flavor

October 16, 2017 By Jay Brooks


Moday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman’s hand can be seen reaching for a glass of beer, and she’s got a big blue gem ring on her hand, leading to this groaner of a tagline, “A Gem of a flavor.” It’s quite a rock, but it seems like a stretch to tie it all together.

Schlitz-1944-gem

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    October 17, 2017 at 6:42 pm

    Another LOL series of ads – a few hop cones tossed in at the end of the boil (or maybe dragged across the top of the brew kettle.

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