Sunday’s ad is for Guinness, from 1966 and the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Shellfish,” seven different types of shellfish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.

Guinness also ran this ad in the 1950s, though with a slightly modified layout.