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You are here: Home / Art & Beer / Beer In Ads #2538: My Beer Is Rheingold Says Eleanor Parker

Beer In Ads #2538: My Beer Is Rheingold Says Eleanor Parker

February 1, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Eleanor Parker is explaining that she has “very definite tastes and ideas,” which is why she never orders any beer except Rheingold Extra Dry.

Rheingold-1948-eleanor-parker

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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