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You are here: Home / Art & Beer / Beer In Ads #2540: My Beer Is Rheingold Says Dorothy McGuire

Beer In Ads #2540: My Beer Is Rheingold Says Dorothy McGuire

February 3, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Dorothy McGuire explains that her secret to taking good “snapshots” is making sure they drink Rheingold Extra Dry beforehand to make them pose more naturally.

Rheingold-1948-dorothy-mcguire

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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