Friday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Canadian-American bandleader and violinist Guy Lombardo, explains that the best way to go sailing is to get a good crew to do all the work and stock lots of Rheingold Extra Dry to drink while they sail.
![1958-Guy-Lombardo-2-photo-on-boat-Rheingold](https://farm5.staticflickr.com/4598/24579128497_2828550ca8_o.jpg)