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You are here: Home / Art & Beer / Beer In Ads #2556: My Beer Is Rheingold Says Ilka Chase

Beer In Ads #2556: My Beer Is Rheingold Says Ilka Chase

February 19, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1951. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress of stage, television and film, radio host and novelist Ilka Chase, talks about how much she’s a New Yorker, even naming her latest book “New York 22,” and preferring a New York beer, too, like Rheingold Extra Dry.

Rheingold-1951-ilka-chase-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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