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You are here: Home / Art & Beer / Beer In Ads #2560: My Beer Is Rheingold Says Hedda Hopper

Beer In Ads #2560: My Beer Is Rheingold Says Hedda Hopper

February 23, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American actress and gossip columnist Hedda Hopper, boasts that she owns a staggering 739 hats, in part because hat fashion changes every year, while her favorite beer, Rheingold Extra Dry, does not.

Rheingold-1948-hedda-hopper

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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