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You are here: Home / Art & Beer / Beer In Ads #2584: My Beer Is Rheingold Says Larry Steele

Beer In Ads #2584: My Beer Is Rheingold Says Larry Steele

March 19, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1959. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Portuguese-born Brazilian samba singer, dancer, Broadway actress, and film star Larry Steele. There’s not much I could find about him, but he apparently produced a well-known traveling show from 1946-1971 called “Smart Affairs.” In this ad, Steele is holding a glass of Rheingold Extra Dry and giving us tips on show business.

Rheingold-1959-larry-steele

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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