Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2590: My Beer Is Rheingold Says Gene Sarazen

Beer In Ads #2590: My Beer Is Rheingold Says Gene Sarazen

March 25, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American professional golfer Gene Sarazen. He was “one of the world’s top players in the 1920s and 1930s, and the winner of seven major championships. He is one of five players (along with Ben Hogan, Gary Player, Jack Nicklaus, and Tiger Woods) to win each of the four majors at least once, now known as the Career Grand Slam.” In this ad, Sarazen mentions that even before Americans played golf, they were making Rheingold Extra Dry beer.

Rheingold-1940-gene-sarazen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Sports



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Julia Herz May 31, 2025
  • Beer Birthday: Phil Markowski May 31, 2025
  • Historic Beer Birthday: Adolph G. Bechaud May 30, 2025
  • Historic Beer Birthday: John Gilroy May 30, 2025
  • Beer Birthday: Adam Avery May 30, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version