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You are here: Home / Art & Beer / Beer In Ads #2592: My Beer Is Rheingold Says Victor Borge

Beer In Ads #2592: My Beer Is Rheingold Says Victor Borge

March 27, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Danish and American comedian, conductor, and pianist Victor Borge. In this ad, Borge shows off his prize chicken, saying he has a lot in common with it, and then sayings he also has a lot in common with humans, too, and specifically “a liking for” Rheingold Extra Dry.

Rheingold-1956-victor-borge

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold



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