Wednesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American band leader Shep Fields. He “was the band leader for the ‘Shep Fields and His Rippling Rhythm’ orchestra during the Big Band era of the 1930s.” In this ad, Fields is lumped together with all New Yorkers, who inexplicably “are sound judges of food and drink,” and therefore choose to drink the “quicker quencher,” Rheingold Extra Dry.
