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You are here: Home / Art & Beer / Beer In Ads #2596: My Beer Is Rheingold Says Hal March

Beer In Ads #2596: My Beer Is Rheingold Says Hal March

March 31, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American comedian and actor Hal March, along with Miss Rheingold for 1957, Margie McNally. “March was best known as the host of The $64,000 Question, which he helmed from 1955 to 1958.” In this ad, March claims that answering the $64,000 Question is hard, but it’s easy to choose your favorite beer, Rheingold Extra Dry.

Rheingold-1957-hal-march

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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