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You are here: Home / Art & Beer / Beer In Ads #1013: There’s One Great Beer That Costs You Less

Beer In Ads #1013: There’s One Great Beer That Costs You Less

November 5, 2013 By Jay Brooks


Tuesday’s ad is for Reading Premium Beer, from 1972. Reading Premium was my hometown beer, but closed in 1976, when I was a junior in high school, more’s the pity. This ad was just four years before they closed their doors, and it must have been an ad of desperation, trying to compete on price against seven brands far more established then they ever were. But at last they were still using my hands down favorite slogan of all time: “the friendly beer for modern people.”

Reading-beer-1972

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania



Comments

  1. lonndoggie says

    November 6, 2013 at 12:38 pm

    If they’d just changed it to “The modern beer for friendly people” they’d still be with us. I just know it.

    • beerman49 says

      November 7, 2013 at 2:33 am

      You said it all, lonndoggie! 🙂

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