Wednesday’s ad is from Life Magazine, and ran in the April 17, 1950 issue. The Budweiser ads shows a couple gardening, with the tagline “There’s nothing like it … absolutely nothing.” But it’s the text that I really love, comparing mother nature to their beer.
No one works more tirelessly to give you the good things of life than Mother Nature. It is she, by the way, who brings you BUDWEISER. We supply her with the choicest of ingredients and the most perfect of working conditions and … slowly … slowly she matures every flavorful, sparkling drop of the world’s most famous beer.
Live life, every golden minute of it. Enjoy BUDWEISER, every golden drop of it.
Now that’s beautiful copy-writing.