Wednesday’s ad is for Coors, from 1970. This is from the time when Coors was still only sold in the Western states, and as a result enjoyed a certain cult status in the East. I remember they had a lot of these minimalist ads, beauty shots, showing simply the Rocky Mountains, a stream of Rocky Mountain Spring Water, and a glass of beer. BUt is it just me, or does that pilsner glass have some odd bumps on it?
My folks had a set of these beer glasses. The bumps are actually concave dimples that are supposed to make the glasses look more attractive/distinctive.
Also, during my formative years in California and Alaska, Coors beer truly had a cult following including myself!