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You are here: Home / Art & Beer / Beer In Ads #1159: Enjoy A Double Diamond Today

Beer In Ads #1159: Enjoy A Double Diamond Today

April 12, 2014 By Jay Brooks


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

double-diamond

Filed Under: Art & Beer, Beers Tagged With: Advertising, Great Britain, History



Comments

  1. The Beer Nut says

    April 15, 2014 at 2:35 am

    Yes, it’s just a question of perspective: you can say you’re pouring the beer into you, or you can say you’re getting outside it. It’s one of those hail-stout-yeoman-of-the-bar real-ale-twat idioms.

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