Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #133: Ballantine’s Where Hospitality Is A Fine Art

Beer In Ads #133: Ballantine’s Where Hospitality Is A Fine Art

June 18, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Ballantine Ale, from 1954, with the slogan “Where hospitality is a fine art, It’s Ballantine Ale 4 to 1.” I love that they’re trying to position it as classy compared to lagers. Even the tagline at the bottom is priceless. “The light ale millions prefer to beer.” Lager is for the hoi polloi, ale is for connoisseurs. Nice.

54ballantineale1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #4985: Iron City Bock Beer June 1, 2025
  • Historic Beer Birthday: Thomas Carling June 1, 2025
  • Historic Beer Birthday: Otto Flood Emmerling June 1, 2025
  • Beer In Ads #4984: Daufer’s Celebrated Bock Beer May 31, 2025
  • Beer Birthday: Julia Herz May 31, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version