Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #133: Ballantine’s Where Hospitality Is A Fine Art

Beer In Ads #133: Ballantine’s Where Hospitality Is A Fine Art

June 18, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Ballantine Ale, from 1954, with the slogan “Where hospitality is a fine art, It’s Ballantine Ale 4 to 1.” I love that they’re trying to position it as classy compared to lagers. Even the tagline at the bottom is priceless. “The light ale millions prefer to beer.” Lager is for the hoi polloi, ale is for connoisseurs. Nice.

54ballantineale1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5181: Turn Winter Into Spring January 24, 2026
  • Historic Beer Birthday: Philip Bissinger January 24, 2026
  • Historic Beer Birthday: Gottlieb Muhlhauser January 24, 2026
  • Beer Birthday: Ted Vivatson January 24, 2026
  • Historic Beer Birthday: Max Helmrich January 24, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version