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You are here: Home / Art & Beer / Beer In Ads #1642: Cool It With The Friendmaker

Beer In Ads #1642: Cool It With The Friendmaker

August 8, 2015 By Jay Brooks


Saturday’s ad is for Reading Premium, from 1969. This is from my hometown brewery, which closed in 1976. But as regular readers will know, it was a “friendly” beer, having used the slogan “The Friendly Beer For Modern People” since the 1950s. It’s probably my favorite beer slogan of all-time. I guess by the late 1960s it was sounding old-fashioned, so they tried to make it sound a little more groovy by calling it the shorter “Friendmaker.” The ad is for a six-pack of pint bottles — “glass cans” — which is “a right beer, a day beer, a night beer … a drink it any time beer!”

reading-1969-friendmaker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pennsylvania



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