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You are here: Home / Art & Beer / Beer In Ads #1646: Beer Is Good … Because Everything In It Is Good

Beer In Ads #1646: Beer Is Good … Because Everything In It Is Good

August 12, 2015 By Jay Brooks


Wednesday’s ad is for Tooheys, from 1932. The Australian ad starts with awesome tagline. “Beer is Good … because everything in it is good.” There’s a number of great bon mots in the text. “Beer is as pure as Nature and hygienic brewing can make it,” is a good one. But I love this ending, too. “Serve beer in your home … at any time. Enjoy it regularly … and benefit from its goodness.” Well, okay.

Tooheys-1932-beer-melbourne

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History



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