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You are here: Home / Art & Beer / Beer In Ads #1675: Get Yourself A Beer * And Sit Down

Beer In Ads #1675: Get Yourself A Beer * And Sit Down

September 11, 2015 By Jay Brooks


Friday’s ad is for Carling’s Red Cap Ale, from 1955. Kinda of goofy Canadian ad, all in red. A guy who looks a bit like Bing Crosby sitting in front of a television set, looking back to us with the headline. “Hi there! Get yourself a Beer * and sit down.” I guess there’s not going after the active lifestyle demographic. I also love the tagline at the bottom. “It’s a pure case of pleasure.”

Red-Cap-1955-sit-down

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Gary Gillman says

    September 12, 2015 at 2:39 am

    Interesting, I wonder if Joni Mitchell’s “Case of You” indirectly was influenced indirectly by ad lingo such as this.

    The red was an obvious nod to a signature colour of the label.

    Gary

  2. Gary Gillman says

    September 12, 2015 at 2:44 am

    Delete one “indirectly” in my previous comment please.

    Also, Red Cap Ale has been available again for some years in Ontario: http://www.thebeerstore.ca/beers/red-cap

    Gary

  3. Beerman49 says

    September 12, 2015 at 10:57 pm

    I think the guy looks more like the late George Gobel, who had light red hair – Crosby was skinnier than that guy.

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