Friday’s ad is for Carling’s Red Cap Ale, from 1955. Kinda of goofy Canadian ad, all in red. A guy who looks a bit like Bing Crosby sitting in front of a television set, looking back to us with the headline. “Hi there! Get yourself a Beer * and sit down.” I guess there’s not going after the active lifestyle demographic. I also love the tagline at the bottom. “It’s a pure case of pleasure.”
Interesting, I wonder if Joni Mitchell’s “Case of You” indirectly was influenced indirectly by ad lingo such as this.
The red was an obvious nod to a signature colour of the label.
Gary
Delete one “indirectly” in my previous comment please.
Also, Red Cap Ale has been available again for some years in Ontario: http://www.thebeerstore.ca/beers/red-cap
Gary
I think the guy looks more like the late George Gobel, who had light red hair – Crosby was skinnier than that guy.