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You are here: Home / Art & Beer / Beer In Ads #1682: Be Light-Hearted! Stay Light-Hearted!

Beer In Ads #1682: Be Light-Hearted! Stay Light-Hearted!

September 18, 2015 By Jay Brooks


Friday’s ad is for Carling’s Red Cap Ale, from 1952. “Be Light-Hearted! Stay Light-Hearted! Step up to Carling’s!” The illustration shows a couple entwined with beer mugs, but apparently disagreeing on why they like the beer. One says “Light as the smoothest drink!” The other one believes its “Hearty as only an ale can be!” My vote is for hearty.

Red-Cap-1951-light-hearted

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



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