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You are here: Home / Art & Beer / Beer In Ads #1733: There Is Happiness In …

Beer In Ads #1733: There Is Happiness In …

November 8, 2015 By Jay Brooks


Sunday’s ad is for Heineken, from the 1950s or possibly very early 1960s. There Is Happiness In … features a very odd assortment of musicians either stuck inside Heineken bottles or perhaps just wearing them as costumes. You don’t often see a quartet consisting of trumpet, saxophone, tuba and drums, but maybe there are more of them outside the frame. Not sure about the Heineken part, but they certainly look festive and happy.

HC-282Remix

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. Beerman49 says

    November 10, 2015 at 12:45 am

    That’s reasonably close to a “klezmer” quartet (replace sax with clarinet). My homebrew club (San Andreas Malts) has had a slightly-larger klezmer-oompah band performa @ our oyster BBQ the past 2 yrs. They sub alto sax for clarinet – & do great polka versions of popular rock songs, as well as the more “traditional” stuff.

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