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You are here: Home / Art & Beer / Beer In Ads #18: Leonetto Cappiello’s Bieres de La Fauvette

Beer In Ads #18: Leonetto Cappiello’s Bieres de La Fauvette

January 8, 2010 By Jay Brooks

ad-billboard
Friday’s ad is French, and most likely was created at the beginning 20th century. It was painted by Leonetto Cappiello, an Italian illustrator considered to be the father of modern advertising.

From one biography:

Cappiello was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.

I don’t know what brewery this was done for, but essentially it translates as “Beer of the Warbler.”

leonetto-cappiello-bieres-de-la-fauvette

Filed Under: Art & Beer Tagged With: Advertising, Europe, France, History, Italy



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