Sunday’s ad is for Bock Beer, from sometime before prohibition. It’s for the Bockbier from the Indianapolis Brewing Co. It appears more modern to me, especially because of the font, but who knows. It’s a funny little cartoon, but I do love the expression on both the hunter and the goat. They always say that pet owners resemble their animals
Jay, This sure looks like mid-1930s ad copy to me. Even the animation style evokes that time. Do you have any evidence that it is pre-Prohibition? –Kendall
I agree, it looks more roaring thirties, though that style did begin in the decades leading up to it. The only evidence I have is that Tavern Trove lists it as being pre-prohibition with a date of 1910, which I believe is just their estimate for anything they term pre-prohibition.
This is according to historic Indianapolis.
Albert Lieber, maternal grandfather of Kurt Vonnegut Jr., become the second company president when his father retired after a year due to poor health.