Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1800: My Pet Goat Bockbier

Beer In Ads #1800: My Pet Goat Bockbier

January 24, 2016 By Jay Brooks


Sunday’s ad is for Bock Beer, from sometime before prohibition. It’s for the Bockbier from the Indianapolis Brewing Co. It appears more modern to me, especially because of the font, but who knows. It’s a funny little cartoon, but I do love the expression on both the hunter and the goat. They always say that pet owners resemble their animals

Bockbier-Signs-Pre-Pro-Indianapolis-Brewing-Co-P-Lieber-Brewery

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Kendall Staggs says

    January 25, 2016 at 11:15 am

    Jay, This sure looks like mid-1930s ad copy to me. Even the animation style evokes that time. Do you have any evidence that it is pre-Prohibition? –Kendall

    • Jay Brooks says

      January 25, 2016 at 11:23 am

      I agree, it looks more roaring thirties, though that style did begin in the decades leading up to it. The only evidence I have is that Tavern Trove lists it as being pre-prohibition with a date of 1910, which I believe is just their estimate for anything they term pre-prohibition.

  2. Tim stuemke says

    January 26, 2016 at 3:53 pm

    This is according to historic Indianapolis.
    Albert Lieber, maternal grandfather of Kurt Vonnegut Jr., become the second company president when his father retired after a year due to poor health.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Francis Showering July 10, 2025
  • Historic Beer Birthday: Frank Yoerg July 10, 2025
  • Historic Beer Birthday: Jack “Legs” Diamond July 10, 2025
  • Historic Beer Birthday: Adolphus Busch July 10, 2025
  • Beer In Ads #5020: A Rare July Treat July 9, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version