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You are here: Home / Art & Beer / Beer In Ads #1800: My Pet Goat Bockbier

Beer In Ads #1800: My Pet Goat Bockbier

January 24, 2016 By Jay Brooks


Sunday’s ad is for Bock Beer, from sometime before prohibition. It’s for the Bockbier from the Indianapolis Brewing Co. It appears more modern to me, especially because of the font, but who knows. It’s a funny little cartoon, but I do love the expression on both the hunter and the goat. They always say that pet owners resemble their animals

Bockbier-Signs-Pre-Pro-Indianapolis-Brewing-Co-P-Lieber-Brewery

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Kendall Staggs says

    January 25, 2016 at 11:15 am

    Jay, This sure looks like mid-1930s ad copy to me. Even the animation style evokes that time. Do you have any evidence that it is pre-Prohibition? –Kendall

    • Jay Brooks says

      January 25, 2016 at 11:23 am

      I agree, it looks more roaring thirties, though that style did begin in the decades leading up to it. The only evidence I have is that Tavern Trove lists it as being pre-prohibition with a date of 1910, which I believe is just their estimate for anything they term pre-prohibition.

  2. Tim stuemke says

    January 26, 2016 at 3:53 pm

    This is according to historic Indianapolis.
    Albert Lieber, maternal grandfather of Kurt Vonnegut Jr., become the second company president when his father retired after a year due to poor health.

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