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You are here: Home / Art & Beer / Beer In Ads #1890: Trying Out The New Camera

Beer In Ads #1890: Trying Out The New Camera

April 23, 2016 By Jay Brooks


Saturday’s ad is entitled Trying Out The New Camera, and the illustration was done in 1948 by Douglass Crockwell. It’s #21 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are drinking beers in a living room. One of them is trying out his new — gasp — film camera. Remember film? This one doesn’t even have an automatic flash, but uses single bulbs, which have to be replaced each time. I still have a camera that uses them, although to be fair I haven’t actually used it in a long, long time.

021. Trying Out the New Camera by Douglass Crockwell, 1948

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Tom Dalldorf says

    April 24, 2016 at 11:03 am

    Don’t forget to lick the base of the flash bulb before you put it in the flash gun. Still don’t know why we did that…

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