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You are here: Home / Art & Beer / Beer In Ads #1984: Weekend In The Ski Country

Beer In Ads #1984: Weekend In The Ski Country

July 26, 2016 By Jay Brooks


Tuesday’s ad is entitled Weekend In The Ski Country, and the illustration was done in 1955 by Haddon Sundblom. It’s #115 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. This is another duplicate, and it was used the previous year as #90 with only a slightly different title, Weekend in Ski Country, everything else is exactly the same. The only difference is that extra “the.” As I wrote about it the last time, a new couple is arriving at the cabin at the ski resort for the weekend. They must be younger, because in my experience older women do not rush up and hug one another, grinning like cheshire cats, and touching cheeks. The rest of the party is already settled in, drinking beer and eating popcorn by the fire. Out the window, the sun is going down, and skis and poles lean against the cabin, ready for tomorrow’s adventures.

115. Weekend in the Ski Country by Haddon Sundblom, 1955

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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