Friday’s ad is entitled Do-It-Yourself Decorators, and the illustration was done in 1956 by Pruett Carter. It’s #118 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are Do-It-Yourself Decorators and appear to be fans of artist Piet Mondrian. Because it looks like they’re following one of his paintings and using to make a rug matching it. How much beer have they been drinking?
Loving these. After looking at dozens of them with adults sitting on the floor, I’m wonder if there was some sort of chair storage in the 1950s,
JD Doyle says
That’s a funny observation!
Growing up in the 50’s I never saw any adults sitting on the floor but lots of kids did to watch TV.
Love all these drawings – they exude an All American wholesomeness a la Norman Rockwell.