Friday’s ad is for Miller High Life, from 1952. What’s the “Recipe for Pleasure?” “Take golden, buttery popcorn — salty peanuts — crunchy pretzels … crisp potato chips or cheese-topped crackers … and top them off with refreshing delicious Miller High Life.” I guess Miller decided to ditch making high life a high-end beer.
Somewhat oxymoronic that the bottle label has their classic “Champagne of Bottle Beer” tag line (which is grammatically incorrect, & for which I’d always assumed the voiced version of which was “bottled”). For sure, the Pretentiousness Prize champ back then (long since usurped by Sam Adams & Dos Equis). Best TV ads for crap beer these days are Corona’s.