Beer In Ads #2109: This Calls For … At The Lake

Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “at the Lake.” A long man sits on a bench by a body of water, with a cigarette and beer in his hand. There’s a fishing pole by his side, but he doesn’t seem too interested in doing any actual fishing.