Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2160: Tommy Henrich For Pabst

Beer In Ads #2160: Tommy Henrich For Pabst

January 18, 2017 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1950. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Tommy Henrich. He “was an American professional baseball player, nicknamed ‘The Clutch’ and ‘Old Reliable.’ He played his entire Major League Baseball career as a right fielder and first baseman for the New York Yankees (1937–1942 and 1946–1950). Henrich led the American League in triples twice and in runs scored once, also hitting 20 or more home runs four times. He is best remembered for his numerous exploits in the World Series; he was involved in one of the most memorable plays in Series history in 1941, was the hitting star of the 1947 Series with a .323 batting average, and hit the first walk-off home run in Series history in the first game of the 1949 World Series.”

In the ad, Henrich is showing off his “World-Series home run baseball” in what looks to be his study. I think they’re referring to the 1949 World Series, the year before, when “he gave New York a 1-0 victory in Game 1 when he homered against Don Newcombe on a 2-0 pitch to lead off the ninth inning, the first walk-off home run ever in the World Series.” Shortly before the ad ran, on January 19, 1950, he was awarded “Athlete of the Year,” although I don’t really know who gave him the accolade.

PBR-1950-tommy-henrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Celebrities, History, Pabst, Sports



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Historic Beer Birthday: Anton Benitz July 17, 2025
  • Historic Beer Birthday: James Pawley Dawes July 17, 2025
  • Beer In Ads #5026: Falken Schaffhauser Oster Bock July 16, 2025
  • Historic Beer Birthday: William McEwan July 16, 2025
  • Historic Beer Birthday: Richard L. Yuengling, Sr. July 16, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version