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You are here: Home / Art & Beer / Beer In Ads #2183: Heineken Refreshes The Concorde

Beer In Ads #2183: Heineken Refreshes The Concorde

February 10, 2017 By Jay Brooks


Friday’s ad is for Heineken, from 1976. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a Concorde jet is looking a little tired and suffering drooping nose. But after a fill-up from the Heineken fuel truck, the plane’s nose is no longer dropping, but is raring to go. The plane, somehow, is now smiling, too. I wonder why it never caught on to refer to beer as “jet fuel?”

Heineken-1976-concorde

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. Johnny Blizzard says

    January 22, 2018 at 4:57 am

    Concorde was known for its nose cone, which “drooped” to allow the pilots a clearer view on takeoff or landing. Heineken restored it to the streamlined position for supersonic speed.

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