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You are here: Home / Art & Beer / Beer In Ads #2201: Heineken, Beyond Reach

Beer In Ads #2201: Heineken, Beyond Reach

February 28, 2017 By Jay Brooks


Tuesday’s ad is for Heineken, from the 1970s or 80s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a man who could charitably be called less than handsome holds a mug of beer. In the second panel he takes a drink of the beer. But in the third panel, he looks exactly the same, apparently he’s “Beyond Reach,” so I guess even Heineken has its limits in transforming people by the power of beer.

Heineken-1970s-beyond-reach

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. The Beer Nut says

    March 1, 2017 at 1:55 am

    Barry Humphries, as his second-most-famous character Sir Les Patterson. Funny, I thought Humphries was famous in the US too, but maybe only as Dame Edna Everage.

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