Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2256: If You Knew

Beer In Ads #2256: If You Knew

April 24, 2017 By Jay Brooks


Monday’s ad is for Schlitz, from 1906. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, Schlitz is suggesting that if you’d visited their brewery and seen just how clean it was that you’d always order “Schlitz beer” to make sure you weren’t inadvertently served a “common beer.” But even if you do, make sure that the cork or crown is branded. Man, those were some unscrupulous times.

Schlitz-1906-knew

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Alfred Marti July 5, 2025
  • Beer In Ads #5015: Washington Brewery’s Pure Bock Beer July 4, 2025
  • Historic Beer Birthday: Sammy Fuchs July 4, 2025
  • Beer Birthday: Dave Hoops July 4, 2025
  • Historic Beer Birthday: J.P. Binzel July 4, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version