Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2331: Morale, Did You Cut Out A Pumpkin?

Beer In Ads #2331: Morale, Did You Cut Out A Pumpkin?

July 8, 2017 By Jay Brooks


Saturday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Coast Guard soldier is writing home about all the little things he misses, about carving pumpkins for Halloween or that a “cool, sparkling, friendly glass of beer is a sigh of satisfaction.”

USBF-Halloween- 1944

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, Halloween, History, Holidays



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Jackson Koehler October 8, 2025
  • Historic Beer Birthday: Cornelius Antonius Van Ginderachter October 8, 2025
  • Historic Beer Birthday: Nicholas Bastendorff October 8, 2025
  • Beer Birthday: Garrett Marrero October 8, 2025
  • Beer In Ads #5098: Hull’s Brown October Ale October 7, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version