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You are here: Home / Art & Beer / Beer In Ads #2361: Had Been Sick

Beer In Ads #2361: Had Been Sick

August 7, 2017 By Jay Brooks


Monday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a Native American was explaining to a woman that he was no longer sick thanks to the healing pwers of “Pabst Malt Extract.”

Pabst-brewing-1897-indians

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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