Monday’s ad is for Schlitz, from — I’m guessing — the swinging, sophisticated sixties with a play on their famous slogan “when you’re out of Schlitz you’re out of beer” being rendered more proper, as “When One Is Out Of Schlitz, One Is Out Of Beer.”
Jay R. Brooks on Beer
Monday’s ad is for Schlitz, from — I’m guessing — the swinging, sophisticated sixties with a play on their famous slogan “when you’re out of Schlitz you’re out of beer” being rendered more proper, as “When One Is Out Of Schlitz, One Is Out Of Beer.”
Jay – the “When you’re out of … ” slogan ran for years, but I think the bottle is mid 70’s.
I worked in a grocery store (SE edge of Montgomery Co, MD – DC suburb, heavily “blue-collar” & lower-income) 1971-78 . I cahsiered, stocked, & later ordered mucho beer. Those days, Miller High Life used “shortneck” bottles like that; Bud & the regional cheapies used no-neck “squatties”. All came in paper-enclosed 6’s for safe & easy stacking on the bottom shelf of an open cooler. If I remember right, Schlitz ran big promos when introducing that bottle. When I started, we sold Schlitz in cans & quarts only; before that bottle came out, we didn’t sell it in bottles because there was no reasonably safe way to stack 2 layers of bottles in the open cooler we had.
Anchor’s bottle is very similar, but the neck is shorter, & they fill much more close to the top than Schlitz did those bottles (at least .5″ airspace).