Monday’s ad is for Falls City beer, a Louisville, Kentucky brand that was founded in 1905 that lasted until 1978. The ad shows a surreal cap-wearing bottle with arms piloting a boat, with the slogan “Falls City gives you more of what beer’s for.” At the bottom of the ad is this gem: “pasteurized and bitter-free.” Classic.

Falls City re-emerged last year and is brewing beer again in Louisville.